NEW YORK OFFICE
RLR Associates, Ltd.
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New York, NY 10019
Main Phone: 212.541.8641
General Fax: 212.262.7084
Literary Fax: 212.541.6052

CALIFORNIA OFFICE
RLR Associates, Ltd.
142 Chalaka Place
Palm Desert, CA 92260
Main Phone: 760.341.6307
General Fax: 760.341.5748

FOR IMMEDIATE RELEASE – February 22, 2008

National Pro Fastpitch and Perfect Game USA Hire RLR Associates, LTD

New York, New York - RLR Associates Ltd., a New-York based sports, entertainment and literary agency, has been engaged as consultants by National Pro Fastpitch (NPF), the premier women’s professional fastpitch league, and Perfect Game USA, the leading amateur baseball showcase producer for MLB and college baseball prospects.

RLR will serve as marketing consultants for television, sponsorships and ancillary business development for both Perfect Game and NPF.

“Women’s fastpitch is one of the fasting growing women’s sports in America, and National Pro Fastpitch is the premier professional fastpitch league. As the premier baseball showcase in the country, an amazing 4,000+ Perfect Game USA participants have been drafted by Major League clubs in the last six years.” says Gary Rosen, Executive Vice President of RLR. “Both of these platforms offer sponsors a multi-tiered approach to reach young athletes who are peer leaders and still developing brand loyalty"

Perfect Game is seeking national media partners to increase brand awareness in their core demographic and to reach potential participants in Perfect Game events early on in their baseball lives.

RLR is negotiating a nationally televised game of the week for NPFs’ 2008 season. NPF has franchises in several major cities, and showcases fastpitch stars Jennie Finch and Cat Osterman. RLR will also be handling the league’s negotiations with new sponsors.

“NPF and Perfect Game need new vertigrated media pipelines - traditional TV, mobile and web accessed - to deliver their content to larger audiences. NPF and Perfect Game are the leaders in their space and their fans are hungry for more access to their product” says Rosen.

"We believe in RLR and the terrific reputation they have, especially in the broadcast industry,” said NPF’s Commissioner Cheri Kempf. “National television coverage is an important piece of the puzzle that is essential for the growth of NPF and we are confident that the RLR team can make it a reality for us. The additional exposure will create many more marketable, sustainable and measurable opportunities for the league and our sponsors."

For more information visit www.rlrassociates.net.

About Perfect Game USA
Perfect Game USA is devoted to furthering the development and career of the talented high school baseball player. To that end, Perfect Game USA produces the very highest national level individual player showcases and team tournaments all over the United States. These events have proved invaluable to the college coaching community and major league baseball as they can scout a large population of talented ball players all in one location.

About National Pro Fastpitch
National Pro Fastpitch is a fastpitch softball league created to provide elite female athletes with the opportunity to compete at the professional level, while providing affordably-priced entertainment for families and sports enthusiasts around the globe.

About RLR Associates
RLR Associates Ltd. is a vertigrated representation agency. RLR manages Emmy award winning talk and live sports commentators as well as television directors, producers and production companies for MLB, NBA, NASCAR, NFL and action sports. RLR Entertainment develops and represents unscripted series for traditional television, web based and mobile content. RLR’s literary division has represented best selling authors of fiction and non-fiction for 35 years and serves more than 50 clients. RLR is an international distributor of sports, news, and entertainment programming. RLR’s consulting business represents the PGA of America, National Pro Fastpitch, and MLB scouting showcase presenter Perfect Game.


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